Disneyland is celebrating 70 years of being the happiest place on earth.

Our task was to invite and then excite guests to this 15-month celebration. We did this by leaning into Disney’s own-able pixie dust mixed with a little bit of (cue Ursula soundbite) BODY LANGUAGE.

ADs: Keith Read & Mehak Agarwal
CWs: Jason Rivanis & Lexi Acevedo

This celebration required collaboration across the board from working with our design team in establishing a Resort-wide style guide to working with the production house, Mathematic, to nail down the VFX.

We were able to create a 360 campaign of happiness with internal and external partners including SNAP, Meta, Pinterest, Amazon, and more.

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